Why Video is Essential for Your Business Today
As a business owner or marketing professional, you’ve likely noticed the rise of video content in recent years. You may even wonder, “Is video really worth the investment?” As the owner of a video production company, I’m a bit biased—but let’s look at the facts and why video is essential for your business today and moving forward.
The Dominance of Video in Internet Traffic
According to a report by InVideo, by 2022, over 82% of all consumer internet traffic was made up of online videos. That’s 15 times higher than it was in 2017! This massive shift means video is no longer just a trend; it’s a powerful medium that continues to grow. If you aren’t leveraging video content in your marketing, you’re missing out on a huge portion of potential customer engagement.
Viewers Want More Video Content
Did you know that 9 out of 10 viewers wish businesses and brands would create more video content? That’s a staggering number! Whether you’re selling a product, offering a service, or building brand awareness, your audience is actively looking for more video content from you. If you’re not providing it, you could be leaving significant engagement on the table.
The Way We Consume Content Has Changed
We live in a fast-paced, digital world where attention spans are shorter than ever. When we’re online, most of us are skimmers. We scan articles and web pages, looking for the quickest way to get the information we need. Video offers a solution to this modern browsing behavior. Instead of sifting through long paragraphs of text, viewers can get the same message in a matter of seconds through a well-crafted video. This makes video an incredibly efficient and engaging way to deliver information.
Video is More Engaging Than Written Content
Let’s be honest: while that blog post you carefully wrote and edited may be packed with valuable insights, many potential customers might not even get past the headline. People are simply more inclined to click play on a video than to read an article, especially when scrolling through their social media feeds. Video grabs attention quickly and makes it easier for people to engage with your content.
It’s Time to Invest in Video
If you haven’t started incorporating video into your marketing strategy, now is the time to do so. Whether you’re filming on an iPhone or opting for a full-scale production, the important thing is to start creating. Videos can help you tell your brand’s story, educate your audience, and ultimately drive more business. The future is visual, and video is the key to staying relevant in an ever-evolving digital landscape.
At Promote Productions, we specialize in helping businesses harness the power of video. Whether you’re looking for professional video production or just need guidance on where to start, we’re here to help. Reach out today to explore how video can elevate your business!
