If you’re running a business in Bloomington, Indiana, there’s one thing you need to know: professional video production is the secret weapon that your competitors aren’t using yet. And that’s your advantage.

The Problem: Attention is Scarce

Here’s the reality: We live in a world where people have the attention span of a goldfish. Think about it—when’s the last time you scrolled through your phone and stopped to read a long block of text? Exactly. But when you see a video, especially one that’s visually engaging, you stop. You watch. You get hooked.

That’s exactly why businesses NEED professional video production.

Here’s What Video Does for You:

1. Skyrockets Engagement: Businesses that use video grow revenue 49% faster than those that don’t. Why? Because video demands attention. It’s immersive, it’s fast, and it’s memorable. If your marketing isn’t grabbing attention, you’re missing out on serious sales.

2. Boosts Trust: Video helps you build a connection with your audience. When people see a human face, hear a real voice, and feel genuine emotion, they’re more likely to trust your business. And guess what? Trust = money. It’s simple math.

3. Improves SEO: If you’re trying to rank on Google, video is your best friend. Websites with video have a 53x higher chance of ranking on the first page of Google. That’s because people stay longer on websites with video. The longer they stay, the better your site performs in the rankings. So, if you’re not using video, you’re essentially telling Google, “I don’t want free traffic.”

What Types of Videos Should You Be Making?

Let’s talk about the types of videos that are essential for Bloomington businesses.

• Corporate Videos: You need a high-quality video that introduces who you are, what you do, and why customers should choose you over your competition. This is more than just “nice to have”—it’s a necessity for building credibility and showing potential customers that you’re the real deal.

• Customer Testimonials: If you don’t have video testimonials from your best clients, you’re missing out. People believe other people more than they believe companies. A good testimonial video can be the difference between someone thinking about hiring you and actually making the decision.

• Explainer Videos: Got a complex product or service? An explainer video breaks it down into simple terms that anyone can understand. The clearer you are, the faster you can move people from confusion to purchase.

How to Get Started

Here’s the truth: video isn’t as expensive or difficult as you think. At Promote Productions, we make professional video production in Bloomington easy and affordable, with a process that’s built for busy business owners who want results. You don’t have to have a huge budget—you just need a team that knows how to get the most out of every dollar.

Let’s get your business the attention it deserves. Reach out today.