Let’s be real—if you’re not using video to market your business in 2024, you’re going to be left behind. Video production isn’t just a “nice-to-have” anymore—it’s the most effective way to reach your audience, build trust, and convert leads into customers. But if you’re in Indiana, you might be wondering where to start.

This guide will break down everything you need to know about video production services in Indiana, why they matter, and how you can leverage them to get more sales and scale your business faster.

Why Indiana Businesses Need Video Production

Most businesses think they can get by with a website and some social media posts. Maybe you’re using photos and some text, but here’s the thing: video drives 80% higher engagement. The reason is simple: people don’t have time to read anymore. They want to watch. They want quick, digestible content that gives them the information they need without making them work for it.

Here’s why investing in video production is a no-brainer:

1. Video Boosts Conversion Rates: Websites with video are proven to convert better. If your website has a landing page with a killer video, your conversion rates could go up by as much as 80%. That’s not a guess—it’s a fact.

2. SEO Loves Video: Want to rank higher on Google? Google loves video. Having videos on your website can increase your chances of showing up on the first page of search results. The longer people stay on your site to watch your videos, the better your SEO.

3. Build Trust Faster: Videos humanize your brand. People don’t just want to buy products—they want to buy from PEOPLE. When they see you on video, hear your voice, and feel your energy, they trust you more. And trust leads to sales.

What Services Should You Be Using?

At Promote Productions, we offer the following video production services to help Indiana businesses crush their goals:

• Corporate Videos: These aren’t just boring talking heads. Our corporate videos tell your brand’s story in a way that resonates with your audience. Want to showcase your company’s mission, values, and why you’re the best at what you do? This is how you do it.

• Event Coverage: If you’re running conferences, workshops, or any live event, you NEED to capture it. Events are content goldmines. A single event can generate weeks, if not months, of content that you can use to engage your audience, boost your social media presence, and create long-term value for your brand.

• Promotional Videos: You have seconds to grab attention online. That’s where a good promotional video comes in. It’s short, it’s punchy, and it’s designed to get people to take action. Whether you’re launching a new product or running a limited-time offer, promotional videos make things happen.

Why Us?

There are a lot of video production companies out there, but here’s the difference: most of them are focused on just making things “look nice.” At Promote Productions, we’re focused on results. We’re here to make sure that every dollar you invest in video gives you a solid return. We’ll help you plan, produce, and distribute videos that not only look amazing but also drive sales and grow your brand.

Ready to see how video production in Indiana can transform your business? Contact us today.