Let me ask you something. Are you serious about growing your business? If the answer is yes, you should already be using video. And if you’re not, here’s why you NEED to start—yesterday.

Why Video is Non-Negotiable

People buy from businesses they understand and trust. The problem is, most businesses do a TERRIBLE job explaining what they do. They rely on text, static images, or outdated marketing materials. Video changes the game because it shows people EXACTLY what you’re offering, how it solves their problem, and why they need it NOW.

Here are the 5 types of videos that Indianapolis businesses should be using to grow sales fast:

1. Product Demos

People won’t buy what they don’t understand. A product demo video shows your product in action. It takes the guesswork out of the buying process. When customers can see your product solving their problem in real time, the only question they have left is, “Where do I sign up?” If you’re selling anything, you need product demo videos—plain and simple.

2. Customer Testimonials

Social proof is one of the most powerful motivators in buying decisions. If you’re not using video testimonials from real customers, you’re missing out on easy sales. People trust other customers more than they trust your marketing copy. A well-made testimonial video doesn’t just tell people you’re good—it shows them.

3. Explainer Videos

Does your product or service have a learning curve? An explainer video is the easiest way to simplify complex ideas. These videos break down your product’s features and benefits in a way that makes sense to your target audience. When people get it, they’re more likely to buy it. Period.

4. Brand Story Videos

People don’t buy from businesses—they buy from PEOPLE. Your brand story video gives customers insight into your WHY. It’s not about the features of your product or service—it’s about what makes your company different and why they should choose you over the competition.

5. Event Videos

If you’re hosting events in Indianapolis, you should be capturing every second on video. Why? Because an event is a one-time thing, but a video of that event can live forever. You can use it to promote future events, share on social media, and keep your audience engaged long after the event is over. It’s the gift that keeps on giving.

How We Help

At Promote Productions, we specialize in helping Indianapolis businesses leverage these 5 video types to grow their sales faster. It’s not about creating “nice videos”—it’s about creating content that gets people to take action. If you’re ready to add rocket fuel to your marketing, let’s talk.