As the holiday season approaches, it’s time to put down the fruitcake and consider how to gift your business some serious holiday cheer. This year, instead of another coffee mug that says “World’s Okayest Boss,” why not invest in video content? Here are the top ten video gifts that can boost your brand and bring a little laughter to your marketing strategy in 2024.

1. Personal Branding Video

Give your business the gift of a personal branding video. You know, the kind that makes you look like the superhero you are (cape optional). Showcase your values and mission while making sure everyone knows your office is always stocked with snacks. Who could resist a brand with a generous snack policy?

2. Customer Testimonial Compilation

Nothing screams “trust us” like a bunch of satisfied customers gushing about how amazing you are. Create a testimonial compilation that makes you look like a rock star—complete with dramatic music and slow-motion shots. Just be sure to include a disclaimer: “No customers were bribed with free pizza for this video. Maybe.”

3. Year-in-Review Video

Make a year-in-review video that highlights your biggest wins and funniest fails (who could forget the time the printer exploded?). It’s a great way to boost team morale and remind everyone why they survived yet another year in corporate chaos. Bonus points for including bloopers that could go viral!

4. Explainer Videos

Simplify your products or services with explainer videos that are so engaging, they’ll have your audience glued to the screen—possibly more than their social media feeds. Use animation or puppets if you want to spice things up; after all, who doesn’t want to see a sock puppet explaining your new software?

5. Social Media Video Templates

Gift yourself a set of customizable video templates that save you time while still making you look like a marketing genius. Think of it as the “I woke up like this” of video content—effortless and chic, but without the need for an expensive hairstylist.

6. Company Culture Video

Show off your quirky company culture in a video that reveals what really goes on in the office. From team karaoke sessions to the annual “Who Can Eat the Most Christmas Cookies” contest, let your audience see the fun side of your business. Just make sure your boss doesn’t get too carried away with the holiday spirit!

7. Event Highlight Reel

If you’ve hosted events this year, turn the best moments into a highlight reel. Capture those epic dance moves and enthusiastic speeches. Who doesn’t want to relive the moment when someone tripped over the microphone cable? (Warning: May cause excessive laughter and slight embarrassment.)

8. Vision and Values Video

Invest in a vision and values video that showcases what your company stands for. Think of it as a TED Talk, but with fewer awkward pauses and more enthusiasm. Just remember to avoid using phrases like “synergize our core competencies”—unless you want your audience to fall asleep!

9. Product Demonstration Videos

Show off your products with demonstration videos that are so good, even your competitors will be taking notes. Use humor to showcase your product’s benefits—like the fact that it can slice, dice, and even provide emotional support when you’re having a tough day. Who knew a kitchen gadget could be so versatile?

10. Video Marketing Training

Finally, invest in video marketing training for your team. Equip them with the skills to create engaging content, ensuring that your brand stays fresh and relevant. Just imagine the excitement of a team-building exercise where everyone learns to film a TikTok dance together. Who knew marketing could be so much fun?

Conclusion

This Christmas, ditch the boring gifts and consider these top ten video presents for your business. Investing in video content is not just a clever marketing strategy; it’s a way to connect with your audience and have a little fun along the way. So, let’s raise a toast (and a camera) to a successful and hilariously creative 2024!