For over 13 years, I’ve run a video production agency and worked with countless businesses to build their video presence. Through this experience, one thing stands out that many companies get wrong when it comes to video production: they lack consistency in their video content.

Now, that may not sound revolutionary, but it’s a crucial factor for achieving lasting success with video. Let’s dive into why consistency matters, and how you can easily start creating impactful, regular video content for your business.

1. Why One Video Isn’t Enough

Often, companies pour their entire budget into one polished video and expect it to drive results. However, just like going to the gym once won’t give you a six-pack, creating a single video is unlikely to make a meaningful impact. One-off videos don’t keep you top of mind for your audience, nor do they build the ongoing engagement necessary to drive growth.

2. Building Consistency: Think of Video as a Habit

Imagine if you treated video production like a workout routine. You’d have a plan, a schedule, and regular sessions dedicated to reaching your goals. That’s exactly what a consistent video content plan does. At Promote Productions, we help clients develop year-long video strategies that ensure they have a steady stream of videos on their social media pages and websites, keeping their audience engaged and informed.

3. Start Simple: Use What You Already Have

Many small businesses think that professional-quality video production is the only way to achieve results. While it’s true that high-quality videos can elevate your brand, you can get started with what’s already in your toolbox. Grab your phone, hit record, and start sharing your story. Canva is another useful tool that can help you enhance visuals, even if it’s not as robust as professional software.

4. What Kind of Videos Should You Make?

One of the biggest hurdles in video production is knowing what to film. To help get you started, we’ve created a free PDF with 100 ideas for video content that any business can produce. Here are a few examples:

• Customer Testimonials – Let your satisfied clients share their experience with your product or service.

• Product Promotions – Announce new products or showcase existing ones in a fresh way.

• A Day in the Life – Give a behind-the-scenes look at what a typical day looks like for an employee, CEO, or the company as a whole.

• Behind-the-Scenes – Show your audience what goes into creating your products or delivering your services.

People are naturally curious about the inner workings of a company, so even these simple ideas can have a powerful impact on engagement and brand loyalty.

5. Ready to Get Started?

If you’re interested in making consistent video content part of your marketing strategy, we’re here to help. Download our free PDF with 100 video ideas today and start building your video presence right away. And if you’re ready to take things to the next level, we’d love to talk about how Promote Productions can create a customized, year-long plan for your company.

Simply enter your email to get the PDF, or click the link here to schedule a consultation with us. Consistent, engaging video content is within your reach, and we’re here to help make it happen!

Promote your brand. Engage your audience. Grow your business with consistent video content.